Take A Picture, Help Nursing’s Future

September 16th, 2011


By , BSN, RN

I think by now most of us have seen the heartwarming commercials produced by Johnson & Johnson as part of their Campaign for Nursing's Future. There is the Emergency Room nurse "stacking the deck" by giving her patient his good luck charm after helping provide science-based medical care, and the pediatric nurse singing with his young patient as he administers IV medications. They are touching, emotional, and effective. And, they celebrate nursing as a career choice.

This year is the 10th anniversary of the health care products and pharmaceutical company's program to increase awareness of nursing and nurses. Now, the company is offering us, nurses, a chance to help and to receive a little recognition in a fun, lasting tribute.

J&J is building a photo mosaic, a compilation of individual pictures used to produce one larger image, using photos of nurses from across the United States. The company is asking nurses to link to their website and upload their own picture as part of the project. For every picture downloaded J&J will donate $1 towards nursing education scholarships provided by the Foundation of the National Student Nurses Association.

The Difference We Can Make

There are over three million licensed registered nurses in this country and another 100,000 licensed vocational nurses. That's a lot of money to be raised by simply donating a photo — money to become a nurse, money to further a nursing career. It's time to get online and help our own.

J&J has committed 10 years to addressing the nursing shortage in this country. They have signed on with the likes of the National Student Nurses Association, the National League of Nursing, the American Nurses Association, the American Organization of Nurse Executives, and Sigma Theta Tau International to try to bring more people into nursing, develop more nurse educators and retain nurses already working in the profession.

So, get out there, take a picture, and send it in. It will only cost you a few minutes time, but it could mean the difference for someone else between going to nursing school or not. Pictures must be uploaded by February 1, 2012 at campaignfornursing.com/portraitofthanks.

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